A website is the currency of today for small businesses. It can change the rules for businesses of all sizes and shapes. However, developing a site that rewrites the rules takes the right tech knowledge and skills. It’s not for the faint-hearted and requires a complete set of technology to build an enthralling, visually appealing yet responsive website that entices your target market and converts them into paying customers.
Digital marketing and web development are akin to peanut butter and jelly – when they’re working together they’re the best of both worlds. Digital marketing is able to reach audiences by using techniques like SEO, content marketing and PPC (pay per click). Web development enhances SEO, optimises the user experience, and opens advanced analytical tools to ensure digital marketing success.
Your agency’s website is the location where your digital marketing performance occurs. Make sure you are focusing on speed and efficiency to ensure that your website is operating at its best. Websites that are slow perform like a play that has long awkward interruptions. Make sure you focus on speed and development to ensure that your site is responsive, fast, and reliable.
Making sure that your communications are effective for clients is a crucial part of your growth strategy. Make sure that your channels and messages are tailored to match your ideal client personas, the precise fictional profiles that represent the characteristics of your top-value clients. This will help your agency attract them to your agency to explain how you will solve their business challenges, and motivate them to take action.